The culture behind a Megazord: the Odagiri effect

30 Lug

Welcome back to my blog.

Let’s be honest: everyone of us started watching a movie or a TV show because the protagonist was so darn attractive you just wanted to see scenes with him or her, and maybe only later on you start focusing on something else.

Well, thanks to tokusatsu, we actually have a term for when a show gains an audience that wasn’t intended because of the attractiveness of the hero. Sure, they use this to showcase handsome men attracting an audience of young women, but it’s not like there aren’t shows that try to appeal to the “male gaze”.

I mean, The CW built itself by using beautiful actors every time, and sometimes you even laugh when a character is supposed to be a simple teenager living a normal life when they look like swimsuit models. Sure, in this case, they mostly attract the audience their shows are intended for, so let’s talk about the Odagiri effect itself.

When Kamen Rider returned on TV with Kuuga, it had two different audiences: little kids (and that’s the intended one) and young women, presumably the kids’ mothers, who watched the show for the handsome Joe Odagiri, who played the hero.

Odagiri Joe "Foujita" at Opening Ceremony of the 28th Tokyo International Film Festival (22265705578).jpg

Since then, Toei tried to cash in by having attractive actors as main Riders (well, not always), but the name stayed on for shows who would normally be seen by young people but had the Odagiri effect played straight.

One example is the modern adaptation of Poldark: some critics believe it gains audience for Aidan Turner. Well, that’s what I read, but I don’t believe so. I mean, the girls would be the ones watching it for the attractiveness? If you take a look at the female lead actress, Eleanor Tomlinson, you’d be left wondering how is it possible for a human being to be so beautiful. And don’t get me started on the scenes where she sings!

Risultati immagini per Poldark Romelza

Poldark is one of my favourite British TV shows of recent years alongside Broadchurch. I suggest both of them for their plot and amazing storytelling. Plus, the characters are always compelling, especially the leads.

Now, is it a bad thing? Well, only in the scenario where the producers know that some people watch it for how good looking someone is, so they start showing him or her more or less naked a lot. And, by “a lot”, I mean “not even The CW takes the lead’s clothes off those many times!”.

Okay, the article ends here. Tomorrow, we’ll celebrate something.

See you, next time, here, on the Empty Blog!


Una Risposta to “The culture behind a Megazord: the Odagiri effect”


  1. The culture behind a Megazord: an entire month with this series! | Il blog vuoto - 31 luglio 2017

    […] The culture behind a Megazord: the Odagiri effect […]


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